It’s a very visible way of letting people know what you’re doing. It’s also a clear indicator of whether or not you are succeeding at what you set out to do.
What is succeeding, though?
I opened a retail store in 2004. The initial concept was to sell LSU shirts – really cool, creative LSU shirts that you couldn’t find anywhere else. Over the last five years, as it has played out, LSU has risen in success – so much so, that they won a National Championship in 2007. In the last five years, I have doubled the square footage of my store and created a serious internet infrastructure of websites that allows me to sell other merchandise than just LSU. To many, it would be considered success.
I’ve started to realize something, though. When I opened Tiger District in 2004, I had no idea what I was doing. Once I decided I was going to open it, I just did everything I could to make it work. I had no idea what I was getting myself in to. I knew I was taking a risk, but I didn’t really understand the amount of risk I was taking.
Now I do.
And because I do, it’s tough to bring myself back to those days where I was willing to take on anything and go for broke because I believed in something. Now – I’ve made the mistakes. I know how hard it can be. Why would I want to do that again? I can hide behind the previous successes I accumulated, and when someone asks me how business is going, I can point to this or that within the existing business and show how we’re growing. The outward part of validating my success to other people is the fact that they can see the store. They can see the websites. That’s already been done. I’ve taken the risk and gotten the reward.
But what’s next?
This site is what’s next. I’m trying not to hide anymore. I haven’t done anything new in a while because any time you do that, you expose yourself to looking like a failure. I’ve enjoyed people thinking I was a success. Why would I want to create something new that has the possibility of failing? I’m always talking about new ideas I have. But it’s just that – TALK. Nobody is going to accuse me of being a failure if I don’t start in the first place.
So this site will serve the purpose of holding me accountable. Hopefully it will get me to take that “first step.” It’s like Dave Matthews says -
To change the world, start with one step
However small, the first step is hardest of all
Whether it’s changing the world or starting a new business, if I start going on and on about this new idea or that new idea, please ask me what the status of it is. Don’t let me shy away. If I’m going to take the time to talk about something continuously, I need to start being about it, not just talking about it.
It’s time to create some more successes and stop hiding behind existing ones.